CAPTIVATING MARKETING BEGINS WITH WHO, WHERE, WHAT, WHEN & WHY?
However, all too often, most marketing starts with ‘How?’. Whilst we love nothing more than getting the crayons out and colouring in, before we create considered marketing we need to know where the lines are. So here’s what we do, why we do it… and how.
Your new venture’s name, your new product names, your tagline, your tone of voice, your palette. Your brand is the sum of the parts; it’s the walk and the talk. It’s how you are perceived and differentiated. Good branding is the foundation of great marketing and should never be approached as “just a logo that my neighbour’s cousin’s son can knock up”.
Most blogs, and online content, are written for search engine robots. But robots don’t read like humans do. So what’s the magic that ensures a robot sees content relevance, whilst being fit for human consumption? Creative (and considered) writing.
Boosted, sponsored, seeded, scheduled, shared, liked, loved, tweeted, retweeted, hashtag fail. The social landscape can frankly be more of a minefield. It’s far easier to navigate these paths (and create platform-specific content) when considered properly.
Storytelling films, shorts, animations, vox pops, and ‘how to’ videos all have different strengths (and weaknesses). Based on the strategy, we identify which will work best and then let our creative luvvies loose with the storyboards, scripts and shoots.
We don’t just saunter in and start again. It’s important to know what’s working? What’s not? What do the analytics say? What do the clients say? What did the ex-clients say? We prefer to act on facts… as well as subjectivity and expertise.
Behind ‘content is King’, is a Queen called consistency. Which can only be created with a strategy. A new product launch requires a different strategy to a quarterly sales-driven campaign. It’s all in the planning.
We partner with a select team of multimedia innovators to create engaging apps, Virtual Reality and Augmented Reality experiences. But only if the campaigns need them. There’s nothing worse than using technology for the sake of it.
A lot of time and money has gone into getting to the pitch. If your death-by-powerpoint slides feature more cliches and bullets than a Michael Bay film, we need to talk. A brilliant presentation is the real transformer