Despite them barely knowing me, never have I received so many emails from brands telling me “we are here for you in these unprecedented times”. Some may call it solidarity ...
I’ll admit, this is a rather impromptu blog. I usually painfully procrastinate and overwrite them (not that you’d notice I’m sure), but this one comes as a reaction to an ...
To protect the innocent, certain names and organisations have been withdrawn or changed, but rest assured, what you are about to read... is 100% true. While this article’s image somewhat ...
Fear not, this isn’t another article selling the virtues of video marketing. We all know that’s a given. But what we should focus on is the approach and type of ...
Despite “don’t judge a book by its cover” we do. We don’t have time to challenge our gut instinct. That’s what it’s there for, right? Filtering. You’ve ignored YouTube pre-roll. ...
I recently met with a marcomms Director who admitted their marketing content wasn’t as good as it could be. Internal politics and legacy staff meant their content was, as the ...
I wasn’t surprised when a new client recently admitted “we lack creative direction”. Considering they aren’t short of in-house creative resources, this revelation did come as a bit of surprise ...
Epictetus, the Greek philosopher said “It’s not what happens to you, but how you react to it that matters”. In the face of crisis management, these wise words were clearly ...
Type “explainer videos” into YouTube and about 3.9 million animated video results proudly appear for your delectation. Google "explainer videos" and the 21.4million results are awash with low cost turnkey ...
Picture the scene, an elderly relative proudly wearing their latest knitted creation. They slowly shake their head, roll their eyes and say with a disappointed exhale “where did the year ...